Sell More.
Earn More. Always.
The simplest, most powerful sales training ever developed. Re-arm your entire sales team with the skills to close more deals, handle any objection, and hit numbers you never thought possible.
for your entire team
entire sales team
Do Your Team Ask the Right Questions?
Do you and your team ask the right questions when you're selling? Do you even know what those questions are?
Taking a new approach to sales — or establishing the correct approach — can make all the difference between a business that grows and one that struggles along.
Unlike other sales training workshops, the ActionCOACH 1-Day SalesRICH workshop is designed to re-orient even "non-sales" people to the strategies and process of a successful sales team.
"Selling is a skill that can be learned. Your customers — believe it or not — are people! When your team understands the psychological process people go through when they buy, they will have a better sales record overall. So will your company." — ActionCOACH John Nieuwenburg
This new approach relies on the latest sales strategies that both entice and engage customers at every point of contact — leading to more sales at higher volumes than most owners think possible.
Forget "Pushy" Sales.
SalesRICH replaces outdated tactics with knowledge, skill, and a true understanding of what makes a top salesperson.
Psychology-Based Selling
Understand the psychological process buyers go through and align your approach to guide them naturally toward a "yes" — without pressure.
Powerful Sales Questions
Learn how to ask the exact questions that uncover pain, build trust, and get the customer to "sell themselves" on your product or service.
Overcome ANY Objection
Arm your team with proven frameworks to confidently handle every objection they'll ever face — turning resistance into commitment.
Set Up the Sale Early
Discover how to set up a sale from the very first contact so that closing feels like a natural next step rather than a high-pressure moment.
Ask for the Sale — Every Time
Build the habits and confidence to ask for the business time after time, without awkwardness, and without leaving money on the table.
Massive Profit Potential
If you're serious about making massive profits, put your entire Sales Team through the most powerful sales training ever developed.
What Your Team Will Walk Away With
SalesRICH will give your team the essential sales tools that will have them performing at their peak — day in and day out. You will hardly recognise your own Sales Team as they assume a confidence that comes from knowledge, skills, and a true understanding of what makes a top salesperson.
- A recognized certificate of completion
- The ability to track and measure sales performance effectively
- Techniques to sell to the four key personality types by tailoring every conversation
- Skills to guide customers to “sell themselves” through strategic questioning
- Proven methods to overcome any objection, regardless of industry or market conditions
- A clear framework to set up a successful sale from the first point of contact
- The confidence to ask powerful sales questions that move prospects forward
- The ability to ask for the sale with confidence — consistently
- A complete, repeatable sales process the entire team can follow
- The mindset and confidence of top-performing sales professionals
Sell to Every Personality Type
SalesRICH teaches your team to adapt their approach to the four key buyer personalities — so no opportunity is ever lost.
Results-focused, decisive, and direct. Wants facts, outcomes, and no fluff. Respond with confidence and clarity.
Enthusiastic, people-oriented, and big-picture. Loves stories, vision, and excitement. Engage their imagination.
Relationship-first, risk-averse, and loyal. Needs trust, reassurance, and a comfortable buying environment.
Detail-oriented, process-driven, and precise. Wants data, logic, and evidence before any decision is made.
Two Ways to Run SalesRICH
Flexible delivery options to fit your team's schedule and your business's needs.
In-House Training
Run SalesRICH with you and your entire team on your premises. Private, focused, and fully tailored to your industry and sales environment — maximum impact for your whole organisation in one day.
Public Workshop
Send one or several of your key team members to our regular public SalesRICH workshops. Great for building skills quickly and returning to the business with fresh perspective and new networks.
Next Workshop - 23rd May 2026
Founded by
Brad Sugars
Brad Sugars founded ActionCOACH in 1993 when he realized there was a disconnect between business advice and implementation. The answer was Action.
Today, ActionCOACH operates in 80+ countries with over 1,000 coaches worldwide — helping business owners achieve their goals through proven systems, education, and accountability.
Book SalesRICH Now
World-Class Coaching.
GCC-Focused.
Since 1993, ActionCOACH has served thousands of businesses and their owners around the world and in every category imaginable — showing owners how to get more time, better teams, and more money on their bottom line.
ActionCOACH GCC brings this global methodology to the unique landscape of the Gulf market — with coaches who understand your culture, your challenges, and your opportunities.
You can't afford not to put your entire Sales Team through this training program. So get ready to have money flooding into your bank account.
Ready to Have
Money Flooding In?
Put your entire Sales Team through the simplest, most powerful sales training ever developed. You can't afford not to.
✓ In-house & public options · ✓ GCC-focused · Seats are limited — don't miss out